Why you should start with influencer marketing

Are your marketing efforts falling short of expectations? If so, you’re not alone. As audience attention shifts from television and magazines to websites and social media apps, marketing professionals are now finding it more and more difficult to create impactful marketing material capable of reaching ad-averse online consumers. This is a guest post from Evan Asano, CEO and founder of Mediakix, a leading influencer marketing company. In this post he is going to discuss: Why influencer marketing is so effective nowadays, What do you need to get started with influencer marketing, How to choose the right influencer for your campaign, Infographic with 10-Step roadmap for influencer marketing. In the last 5 years alone, TV viewership has fallen by nearly 40% among 18- to 24-year-olds, while time spent on social media platforms has climbed to 1 hour 43 minutes among U.S. internet users. By developing sponsored social media content with today’s most influential digital stars, marketin


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